WYFF, virtual channel 4 (UHF digital channel 36), is an NBC-affiliated television station licensed to Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina. The station is owned by the Hearst Television subsidiary of Hearst Communications. WYFF's studios are located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
| Greenville/Spartanburg/ Anderson, South Carolina/ | |
|---|---|
| City | Greenville, South Carolina |
| Branding | WYFF 4 (general) WYFF News 4(newscasts) |
| Slogan | Live. Local. Breaking News. |
| Channels | Digital: 36 (UHF) (to move to 30 (UHF)) |
| Translators | See below |
| Affiliations | 4.1: NBC 4.2: MeTV |
| Owner | Hearst Television (WYFF Hearst Television Inc.) |
| First air date | December 31, 1953(65 years ago) |
| Call letters' meaning | We're Your Friend Four |
| Former callsigns | WFBC-TV (1953–1983) |
| Former channel number(s) | Analog: 4 (VHF, 1953–2009) |
| Former affiliations | DT2: NBC WX+ (2006–2008) |
| Transmitter power | 1,000 kW |
| Height | 596 m (1,955 ft) |
| Facility ID | 53905 |
| Transmitter coordinates | 35°6′43″N82°36′24″W |
| Licensing authority | FCC |
| Public license information | Profile CDBS |
| Website | www.wyff4.com |
| TV stations in South Carolina |
|---|
| WIS, Columbia |
| TV stations in the Western Carolinas, including Greenville–Spartanburg–Anderson, SC and Asheville, NC |
|---|
| WYFF 4 (NBC) WSPA 7 (CBS) WLOS 13 (ABC) WGGS 16 (Ind) WHNS 21 (Fox) WUNW 27 (PBS) W28DB-D 28 (GEB) WNTV 29 (PBS) WGTA 32 (Ind) WUNF 33 (PBS) WNEH 38 (PBS) WMYA 40 (Dabl) WRET 49 (PBS) WSQY-LP 51 (Daystar) WYCW 62 (CW) |
