WXOW is a dual ABC/CW+-affiliated television station licensed to La Crosse, Wisconsin, United States and serving Western Wisconsin. Owned by Quincy Media, it broadcasts a high definition digital signal on UHF channel 28 (or virtual channel 19 via PSIP) from a transmitter at its studios on County Highway 25 in La Crescent, Minnesota.

La Crosse, Wisconsin

United States

Branding WXOW 19 (general)

News 19 (newscasts)
La Crosse–Eau Claire CW (on DT2)
Decades (on DT3)

Slogan La Crosse's Own

TV Now (on DT2)

Channels Digital: 28 (UHF)

Virtual: 19 (PSIP)

Affiliations 19.1: ABC

19.2: CW+
19.3: Decades
19.4: Court TV (soon)
19.5: Justice Network (soon)

Owner Quincy Media

(WXOW-WQOW License, LLC)

First air date March 7, 1970 (49 years ago)
Call letters' meaning X (for La Crosse) and sister to Madison's WKOW
Sister station(s) WQOW, WKOW, WAOW/WYOW/WMOW
Former channel number(s) Analog:

19 (UHF, 1970–2009)
14 (UHF, 2002–2009)
48 (UHF, 2009–2018)

Transmitter power 251 kW
Height 348 m (1,142 ft)
Class DT
Facility ID 64549
Transmitter coordinates 43°48′23″N 91°22′3″W
Licensing authority FCC
Public license information Profile


Website www.wxow.com

WQOW (channel 18) in Eau Claire operates as a semi-satellite extending the ABC signal into the Chippewa Valley of Wisconsin. As such, that station simulcasts all ABC network and syndicated programming as provided by WXOW but airs separate local newscasts, commercial inserts, legal on-air identifications, and Sunday morning religious programming.[1][2] Master control and some internal operations for WQOW are based at the WXOW studios. WXOW serves the southern half of the La Crosse–Eau Claire market while WQOW serves the northern portion. The two stations are counted as a single unit for ratings purposes. DirecTV and Dish Network offer both WXOW and WQOW as of September 2010

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