WXOW is a dual ABC/CW+-affiliated television station licensed to La Crosse, Wisconsin, United States and serving Western Wisconsin. Owned by Quincy Media, it broadcasts a high definition digital signal on UHF channel 28 (or virtual channel 19 via PSIP) from a transmitter at its studios on County Highway 25 in La Crescent, Minnesota.
WQOW (channel 18) in Eau Claire operates as a semi-satellite extending the ABC signal into the Chippewa Valley of Wisconsin. As such, that station simulcasts all ABC network and syndicated programming as provided by WXOW but airs separate local newscasts, commercial inserts, legal on-air identifications, and Sunday morning religious programming.[1][2] Master control and some internal operations for WQOW are based at the WXOW studios. WXOW serves the southern half of the La Crosse–Eau Claire market while WQOW serves the northern portion. The two stations are counted as a single unit for ratings purposes. DirecTV and Dish Network offer both WXOW and WQOW as of September 2010
