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WTTA, virtual channel 38 (VHF digital channel 7), is a MyNetworkTV-affiliated television station licensed to St. Petersburg, Florida, United States and also serving Tampa. The station is owned by Nexstar Media Group, as a part of a duopoly with Tampa-licensed NBC affiliate WFLA-TV (channel 8). The two stations share studios on South Parker Street in downtown Tampa along the Hillsborough River, and transmitter facilities in Riverview, Florida. On cable, WTTA is available on Charter Spectrum and Wide Open West channel 6, and on Comcast Xfinity channel 11 in Sarasota County and channel 29 in Hardee County.

Background[]

The UHF channel 38 allotment in the Tampa–St. Petersburg market had previously been home to the area's first television station, WSUN-TV, which operated from 1953 to 1970. The station, along with WSUN-AM was originally licensed to the City of St. Petersburg. The transmitter was collocated in the WSUN-AM 620 kHz transmitter building on the north side of the Gandy causeway at the west end of the Gandy bridge. The transmitting antenna was mounted on top of the north tower of WSUN-AM which was modified to hold it without exceeding the original 502-foot (153 m) AGL height. The north tower was and remains adjacent to the transmitter building used as a daytime 620 kHz non-directional radiator while the south tower, on the south side of the Gandy causeway was also used only at night as a directional array. The transmitter building still contains a ladder which descends into a bomb shelter below the bay water as 620 was the original CONELRAD station for the area. The original towers, each located on pilings in Tampa Bay deteriorated with the salt water and sea bird roosting residues and were replaced with new shorter towers on the original pilings in the early 2000s, eliminating the final traces of channel 38 at the 620 kHz transmitting plant.

The station had served as the area's original ABC affiliate until WLCY (channel 10, now CBS affiliate WTSP) signed on in 1965, effectively resulting in WSUN becoming an independent station until it went dark in 1970.

Great 38 will air NBC programming at times its sister station WFLA-TV is unable to. Such was the case during Hurricane Irma in 2017, when WTTA carried the Sunday Night Football Week 1 contest between the New York Giants and Dallas Cowboys while WFLA-TV had hurricane coverage.

History[]

In 1986, a local group won a new license to operate a station on UHF channel 38. WTTA affiliated in September 1990 with the Star Television Network, which offered a mix of older programming and infomercials. That month, there was also an ad for "TV Heaven 38" in the Tampa/Sarasota edition of TV Guide; however, the station was not ready to broadcast yet since Star was in financial trouble and the network went dark on January 14, 1991. The construction permit was then sold to Bay TV, which was owned by the Smith family, including David Smith of Baltimore, the owners of Sinclair Broadcast Group making the station a subsidiary of that company.

On June 21 of that year, WTTA signed on the air as an independent station consisting mainly of syndicated programs passed over by the market's other stations, barter programming, network shows not cleared by WFLA-TV (channel 8), WTSP (channel 10) and WTVT (channel 13) and infomercials. Due to its low budget, weekend programming tended to consist entirely of infomercials. WTTA also presented a televised simulcast of the WRBQ-FM (104.7 FM) weekday morning radio show, the Q Morning Zoo, until that station changed formats to country music in the early 1990s. On December 12, 1994, Fox programming moved from WFTS-TV (channel 28) to WTVT as part of a group deal with its then-owners, New World Communications. At the same time, the E. W. Scripps Company (owners of WFTS) cut an affiliation deal with ABC, which resulted in WFTS selling most of its syndicated shows to WTTA. Meanwhile, CBS would move from WTVT to WTSP. Upon the changeover, WTVT chose not to carry the network's children's program block, Fox Kids, which was picked up by WTTA instead. Channel 38 also picked up some syndicated programs that WFTS had no room for on its schedule due to ABC's network-heavy schedule, giving WTTA a stronger programming inventory. Fox Kids later moved to rival WMOR-TV (channel 32), which also carried the successor 4KidsTV block on Sunday mornings until it was discontinued by Fox on December 28, 2008. At one time WTTA was a local broadcast partner of the Tampa Bay Lightning hockey club. They last aired a series of nine Lightning games during the 1999–2000 season.

In September 1999, WTTA became Tampa Bay's affiliate of The WB (replacing charter affiliate WMOR, which reverted to being an independent station), two years after the network entered into a group deal with Sinclair to affiliate the company's independent stations and UPN affiliates with The WB. The station began using the on-air brand "WB 38", and ran cartoons from Kids' WB during the week until January 2006, when the network discontinued its weekday kids block. As a result, Kids' WB programming on WTTA had been relegated to Saturday mornings as of 2006. In 1999, WTTA's operations were taken over by Sinclair after the company entered into a local marketing agreement with Bay Television, which over time had grown become one of the nation's largest television station owners. However, Bay Television was effectively a subsidiary of Sinclair; it was owned by Sinclair CEO David Smith, his brothers J. Duncan, Frederick and Robert Smith, and Robert Simmons. Bay Television could also be considered a shell corporation used for the purpose of circumventing Federal Communication Commission (FCC) ownership rules. Normally, this would apply to a duopoly that Sinclair operates, but the Tampa Bay market is one of the few markets where the company does not own or operate more than one television station.

On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation (which spun off from Viacom at the end of 2005) announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. UPN (O&O) station WTOG (channel 44) was named as one of the network's charter affiliates through an 11-station group deal with owner CBS Corporation (with the inclusion for the pass over from Tribune-owned WB affiliates in Philadelphia, Seattle and Atlanta). On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. Sinclair then announced WTTA would be the market's MyNetworkTV affiliate; the station rebranded as "My TV Tampa Bay" the week before that network's September 5, 2006 debut.

On September 3, 2007, channel 38 began airing the controversial Live Prayer with Bill Keller. Keller had been bounced from station to station in the Tampa Bay area and landed on WTTA after a sudden departure from WTOG. The show moved to Ion Television owned-and-operated station WXPX-TV (channel 66) in November 2007, after WTTA imposed new restrictions regarding live programming.

On July 19, 2012, concurrently with Sinclair's announcement that it would purchase six television stations from Newport Television, Sinclair exercised its option to acquire WTTA outright. The FCC approved the sale on August 27, and it was consummated on December 3.

In September 2013, WTTA rebranded as "Great 38", the branding it had used for much of the 1990s. It was the second Sinclair-owned or -operated MyNetworkTV affiliate to drop references to the programming from the station's on-air branding since Cincinnati's WSTR-TV restored its "Star 64" branding in September 2009, and the first entirely not use the network's "blue TV" branding and imaging motif. In conjunction with the rebranding, WTTA began producing several local programs. Our Issues is a community affairs program. Health Matters is a health and lifestyle program based upon paid content. Both programs are hosted by Jenn Holloway. In April 2014, WTTA and the Tampa Bay Rowdies soccer club announced a marketing and broadcast partnership. Under the deal, the station broadcasts twelve Saturday night Rowdies home games, which are preceded by a half-hour pregame show, Rowdies Kickoff. WTTA aired Rowdies home games during the 2014 and 2015 seasons.

On August 20, 2014, Sinclair announced that it would sell WTTA, along with KXRM-TV and KXTU-LD in Colorado Springs, to Media General in a swap for WJAR in Providence, Rhode Island, WLUK-TV and WCWF in Green Bay, and WTGS in Savannah, Georgia. The swap, part of Media General's merger with LIN Media, will make WTTA a sister station to Media General flagship station WFLA-TV. A condition of the sale maintained the station's affiliation with Sinclair's American Sports Network package of college sports. The sale was completed on December 19.

Shortly after Media General closed on WTTA, its separate Web site was shut down and replaced with a redirect to a separate section of WFLA-TV's Web site.

On January 27, 2016, it was announced that the Nexstar Broadcasting Group would buy Media General for $4.6 billion. WFLA and WTTA became part of the newly-minted Nexstar Media Group on January 17, 2017.


TV stations in Florida
WBFS, Miami

WTTA, Tampa
WGFL-DT2, Gainesville
WFOX-DT2, Jacksonville
WECP-LD2, Panama City
WRBW, Orlando
WTCN-CA, Palm Beach

TV stations in the Tampa Bay Area
WEDU 3 (PBS)
WFLA 8 (NBC)
WTSP 10 (CBS)
WTVT 13 (Fox)
WPDS-LD 14 (ETV)
W15CM-D 15 (HSN)
WEDQ 16 (PBS)
WSVT-LD 18 (Daystar)
WARP-CD 20 (Info)
WCLF 22 (CTN)
WXAX-CD 26 (AZA)
WFTS 28 (ABC)
WTAM-LD 30 (MEGA)
WMOR 32 (Ind)
W40CU-D 33 (HSN)
WSPF-CD 35 (ATeVe)
WTTA 38 (MNTV)
WSNN-LD 39 (Ind)
WWSB 40 (ABC)
W16DQ-D 43 (SBN)
WTOG 44 (CW)
WZRA-CD 48 (ETH)
WRMD-CD 49 (TLM)
WVEA 50 (UNI)
WFTT 62 (UMas)
WXPX 66 (Ion)
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