WQWQ-LD (channel 9) is a low-power television station broadcasting from Cape Girardeau, Missouri, United States, as an affiliate of the Spanish-language network Telemundo. It is owned by Gray Television alongside KFVS-TV (channel 12), a dual affiliate of CBS and The CW. The two stations share studios in the Hirsch Tower on Broadway Avenue in downtown Cape Girardeau; WQWQ-LD's transmitter is located northwest of Egypt Mills, in unincorporated Cape Girardeau County. Though WQWQ-LD is licensed to serve Paducah, Kentucky, its signal does not cover that city.
WQWQ-LD began as a Paducah-area translator of WQTV-LP (channel 24) in Murray, Kentucky, which broadcast to the Jackson Purchase from 1990 to 2019. The station started as W46BE on channel 46 and was a low-power TV adjunct to a group of local radio stations in Murray. It was off the air beginning in December 1991. In 1995, it affiliated with The WB and was later gifted to Murray State University. Though owned by a public university, Murray State ran WQTV as a commercial enterprise, drawing criticism from Kentucky's commercial broadcasters. During this time, the station also aired a local newscast. In 2000, WQTV lost its WB affiliation to full-power WDKA and in exchange picked up programming from UPN.
Engles Broadcasting started WQWQ-LP in 2001. It served to rebroadcast WQTV into the Paducah area and vastly increased its coverage area. Engles then acquired WQTV-LP before selling the pair to Raycom Media, owner of KFVS-TV, in 2003. A new local newscast produced by KFVS debuted on the station after the sale. WQWQ–WQTV, paired with a digital subchannel of KFVS-TV, became the market's affiliate for The CW when The WB and UPN merged in 2006. Between 2011 and 2019, the station offered MeTV programming outside of CW network hours. WQTV-LP never converted from analog to digital television and was closed in 2019; WQWQ-LP was converted in 2021.
In 2023, Gray moved the transmitter from Paducah to near Cape Girardeau and relaunched the station as a Telemundo affiliate.