WQOW is a dual ABC/CW+-affiliated television station licensed to Eau Claire, Wisconsin, United States, serving the Chippewa Valley of Western Wisconsin. It broadcasts a high definition digital signal on UHF channel 25 (or virtual channel 18 via PSIP) from a transmitter at the studios of rival NBC outlet WEAU (channel 13) on South Hastings Way in Altoona. Owned by Quincy Media, WQOW has facilities on Friedeck Road in Eau Claire (with a WIS 93 postal address) south of I-94.

150px-WQOW Logo

(semi-satellite of WXOW, La Crosse, Wisconsin)

Eau Claire, Wisconsin

United States

Branding WQOW 18 (general)

News 18 (newscasts)
La Crosse–Eau Claire CW
(on DT2)
Decades (on DT3)

Slogan Eau Claire's Own

Dare to Defy (on DT2)

Channels Digital: 25 (UHF)

Virtual: 18 (PSIP)

Affiliations 18.1: ABC

18.2: CW+
18.3: Decades
18.4: Court TV (soon)
18.5: Justice Network (soon)

Owner Quincy Media

(WXOW-WQOW License, LLC)

First air date September 22, 1980 (38 years ago)
Call letters' meaning sister to Madison's WKOW
Sister station(s) WKOW, WXOW, WAOW/WYOW/WMOW
Former channel number(s) Analog:

18 (UHF, 1980–2009)
15 (UHF, until 2018)

Transmitter power 253 kW
Height 280 m (919 ft)
Class DT
Facility ID 64550
Transmitter coordinates 44°48′0″N 91°27′57″W
Licensing authority FCC
Public license information

(semi-satellite of WXOW,
La Crosse, Wisconsin) Profile

(semi-satellite of WXOW,
La Crosse, Wisconsin) CDBS


Although operated as a separate station in its own right, WQOW is actually considered a semi-satellite of WXOW (channel 19) in La Crosse. It simulcasts all ABC network and syndicated programming as provided through its parent but airs separate local newscasts, commercial inserts, legal on-air identifications, and Sunday morning religious programming.[1][2] Master control and some internal operations for WQOW are based at the WXOW studios on County Highway 25 in La Crescent, Minnesota. WXOW serves the southern half of the La Crosse–Eau Claire market while WQOW serves the northern portion. The two stations are counted as a single unit for ratings purposes. DirecTV and Dish Network offer both WXOW and WQOW as of September 2010.

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