WPXR-TV is an Ion Television owned-and-operated television station licensed to Roanoke, Virginia, United States and also serving Lynchburg. It broadcasts a high definition digital signal on UHF channel 36 (or virtual channel 38 via PSIP} from a transmitter atop Poor Mountain in unincorporated southwestern Roanoke County. Owned by Ion Media, WPXR maintains business offices and their master control within leased space with WSLS-TV in their 3rd Street Southwest facility in downtown Roanoke.
The station signed on January 3, 1986 as WEFC, a religious station owned by Evangel Foursquare Church (hence the call letters). It was the first new station to sign on in Roanoke in 31 years.
Paxson Communications (now Ion Media) bought the station in 1997 and made it part of the all-infomercial inTV network. It joined Pax TV (later i and now Ion) on the network's launch in 1998.
|TV stations in Commonwealth of Virginia|
| WPXV, Hampton Roads/Norfolk|
|TV stations in Roanoke/Lynchburg, including the New River Valley, Southside, and surrounding areas|
| WDBJ 7 (CBS)|
WSLS 10 (NBC)
WSET 13 (ABC)
WBRA 15 (PBS)
WWCW 21 (CW)
WZBJ 24 (MNTV)
WFXR 27 (FOX)
WPXR 38 (Ion)
WMDV-LD 44 (IND)