WMVS, virtual channel 10 (VHF digital channel 8), is a Public Broadcasting Service (PBS) member television station licensed to Milwaukee, Wisconsin, United States. The station is owned by Milwaukee Area Technical College, which also owns sister PBS member station WMVT (channel 36). The two stations are collectively branded as "Milwaukee PBS". WMVS and WMVT share studio facilities located at the Continuing Education Center on the Milwaukee Area Technical College campus on North 8th Street in downtown Milwaukee, and transmitter facilities located on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.

WMVS and WMVT operate separately from the Wisconsin Public Television state network that is owned by the University of Wisconsin Extension and serves the rest of the state; however, WMVT runs instructional television programs from Wisconsin Public Television, and Milwaukee Area Technical College and Milwaukee PBS coordinate instructional television efforts for their broadcast area. The station's programming is also available on the video on demand service, Wisconsin On Demand 1111, on Charter Spectrum systems across southeastern Wisconsin.

History[edit | edit source]

The station first signed on the air on October 28, 1957, as the 28th educational television station in the United States and the second in Wisconsin (after WHA-TV in Madison). It was a service of the Milwaukee Vocational School, forerunner of MATC–hence its call letters.

Among the strongest and earliest backers of the creation of Milwaukee Public Television (over the opposition of at least some of the area's commercial stations) was Frank Zeidler, who served as the mayor of Milwaukee from 1948 to 1960. In 2007, WMVS celebrated its 50th anniversary of broadcasting. Upon a September 2010 realignment of its digital signal, the station's changed its on-air branding to "Milwaukee Public Television, Channel 10-HD". Another switch in branding occurred in December 2016, when MPTV was re-branded to Milwaukee PBS.

The two Milwaukee PBS stations, WMVS and WMVT, have the unique distinction of their studio's address number incorporating the channel numbers for both of the stations, which is in Milwaukee's street numbering system (most television and radio stations that have their channel number as an address use a vanity address or street not within a community's numbering system, e.g. KLAS-TV channel 8 in Las Vegas is located on Channel 8 Drive). The studios are in the Continuing Education Center of the MATC Downtown Campus, at 1036 North 8th Street.

TV stations in Wisconsin
Wisconsin Public Television: Milwaukee PBS:
WHA, Madison WMVS, Milwaukee
WHRM, Wausau WMVT, Milwaukee
WHWC, Menomonie/Eau Claire
WHLA, La Crosse
WLEF, Park Falls
WPNE, Green Bay
TV stations in Southeastern Wisconsin, including Milwaukee, Racine and Kenosha
WITI 6 (Fox)
WVTV 18 (CW)
WMKE-CD 21 (Quest)
WVCY 30 (Rel)
WMLW 49 (Ind.)
WPXE 55 (Ion)
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