WAOW, virtual and VHF digital channel 9, is an ABC-affiliated television station licensed to Wausau, Wisconsin, United States and serving north-central Wisconsin, including Rhinelander. The station is owned by Quincy Media. WAOW's studios are located on Grand Avenue/U.S. 51 in Wausau, and its transmitter is located on Rib Mountain.

WAOW 9 logo
Wausau/Rhinelander, Wisconsin

United States

Branding WAOW 9 (general)

News 9 WAOW(newscasts)
Central Wisconsin CW

Slogan We've Got You Covered.

Dare to Defy (DT2)

Channels Digital: 9 (VHF)

Virtual: 9 (PSIP)

Translators See below
Affiliations 9.1: ABC

9.2: CW+
9.3: Decades
9.4: Court TV (soon)
9.5: Justice Network

Owner Quincy Media

(WAOW-WYOW License, LLC)

First air date June 12, 1965 (54 years ago)
Call letters' meaning WAusau and WKOW
Sister station(s) WXOW/WQOW,


Former channel number(s) Analog:

9 (VHF, 1965–2009)
29 (UHF, 1999–2009)

Former affiliations NFL on Fox (1994–1999)

RTV (2008–February 2009, on DT3)

Transmitter power 63.2 kW
Height 368 m (1,207 ft)
Class DT
Facility ID 64546
Transmitter coordinates 44°55′14.2″N89°41′28.7″W
Licensing authority FCC
Public license information Profile



WAOW relays its signal on two satellite stations, extending its range in the western and eastern reaches of the market.

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