KVAL-TV, virtual and VHF digital channel 13, is a CBS-affiliated television station licensed to Eugene, Oregon, United States. The station is owned by the Sinclair Broadcast Group, which also operates dual NBC/CW+ affiliate KMTR (channel 16) under a shared services agreement (SSA) with owner Roberts Media, LLC. The two stations share studios and transmitter facilities on Blanton Road in Eugene. KMTR maintained separate facilities on International Court in Springfield, Oregon, until 2020 when the station relocated to KVAL's building; master control and some internal operations for KMTR were based at the KVAL studios.
KVAL-TV reaches additional viewers in central and western Oregon via co-owned full-powered semi-satellites KCBY-TV in Coos Bay (virtual and VHF digital channel 11) and KPIC in Roseburg (virtual channel 4, UHF digital channel 19).
The station began broadcasting on April 15, 1954, locally owned by Eugene Television. It originally carried programming from all three networks, but was primarily an NBC affiliate. It lost CBS and ABC when KEZI signed on in 1960. Eugene Television bought KBCI-TV (now KBOI-TV) in Boise, Idaho in 1975 and changed its name to Northwest Television.
In the summer of 1978, as NBC was floundering in third place in the Nielsen ratings, KVAL started airing five hours of CBS programming each week. During the next four years, the station gradually offered more programs from CBS. NBC affiliated with newly signed-on KMTR in 1982, and KVAL formally switched its affiliation to CBS.
Retlaw Enterprises (a company owned by relatives of Walt Disney, Retlaw being "Walter" backwards) bought the station in 1996. Fisher Communications bought Retlaw's entire broadcasting division, including KVAL, in 1998.
Many KVAL alumni have gone on to elected office. As of 2009, schools superintendent Susan Castillo is a former KVAL reporter. Former Secretary of State Bill Bradbury, who left office in January 2009, is also a former reporter and on-air personality. Bradbury and Castillo also served in the Oregon Legislature, as did KVAL alumni Wayne Whitehead and Mark Hass.
In September 2000, KVAL debuted an original sports program, Inside the Pac, a reference to the Pac-12 Conference which includes the University of Oregon and Oregon State University, both in KVAL's coverage area. Inside the Pac was created after the Oregon Sports Network TV contract went to local rival KEZI, along with the seasonal weekly program featuring Oregon Ducks football head coach Mike Bellotti. Airing each Sunday afternoon, Inside the Pac features game highlights and talk about Pac-12 sports. It was originally hosted by former KVAL sports director and longtime Eugene TV broadcaster Todd McKim, who left KVAL in 2005. Also featured on the show as in-studio guests are former college football players from Oregon and Oregon State, who share their knowledge and experience.
On April 11, 2013, Fisher announced that it would sell its properties, including KVAL, KCBY, and KPIC, to the Sinclair Broadcast Group. The deal was completed on August 8, 2013.
KVAL, KCBY and KPIC air nearly all CBS programs, but preempt occasional programs and the CBS Thanksgiving Day Parade for a regular episode of CBS-distributed Dr. Phil, as well as infomercials. In the late 1990s and early 2000s, it preempted The Bold and the Beautiful to air syndicated talk shows in the 11 a.m. hour, which is usually the slot for The Young and the Restless on the West Coast, while Y&R was moved to 12 noon, followed by As the World Turns and Guiding Light, the usual slots for the latter two soaps.