KPMR, virtual channel 38 (UHF digital channel 21), is a Univision-affiliated television station licensed to Santa Barbara, California, United States and serving the Central Coast of California. Owned by Entravision Communications, it is a sister station to Santa Maria-licensed UniMás affiliate KTSB-CD, channel 35 (which is simulcast on KPMR's third digital subchannel). The two stations share studios on Fairway Drive in Santa Maria north of Santa Maria Public Airport; KPMR's transmitter is located atop Broadcast Peak, between Santa Barbara and Santa Ynez in the Santa Ynez Mountains.
On May 23, 1997, the Federal Communications Commission (FCC) granted a construction permit to Coast TV to build a full-service television station on channel 38 to serve Santa Barbara and California's Central Coast. Originally identified by its application identification, 840720 kg, the station took call letters KPMR in February 1998. Entravision Communications acquired the station from Coast TV in a deal finalized in January 2001, and applied for a license for the station a month later, bringing the station on the air under Program Test Authority as a Univision affiliate. The FCC granted the license on April 12, 2002.
On June 15, 2015, the studios of KPMR and KTSB-CA were broken into by former station employee Pablo Quiroz, Jr., destroying computers, cars, windows, and hard drives. He also documented his vandalism on Twitter during the spree.
KPMR airs Spanish-language programming such as telenovelas, comedies, movies, sports and news, as well as Univision network programming. Local programming includes a newscast originally called Noticias Costa Central, and recently rebranded as Noticias A Su Lado, which airs nightly at 6 p.m. and 11 p.m.
Competing news stations in the area announced that KPMR's news department would be shut down on December 30, 2011; however, the station continues to air local newscasts. The station also continues to operate as a Univision affiliate.
KPMR shut down its analog signal, over UHF channel 38, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 21. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 38.
KPMR also broadcasts sister station KTSB-CA as a digital subchannel.