KCBD, virtual and VHF digital channel 11, is an NBC-affiliated television station licensed to Lubbock, Texas, United States. The station is owned by Gray Television, as part of a duopoly with Wolfforth-licensed CW+ affiliate KLCW-TV (channel 22); it is also sister to three low-power stations—MyNetworkTV affiliate KMYL-LD (channel 14, which is simulcast on KLCW's second digital subchannel), Class A Telemundo affiliate KXTQ-CD (channel 46), and MeTV affiliate KLBB-LD (channel 48). Gray also operates Fox affiliate KJTV-TV (channel 34) and low-power Class A independent KJTV-CD (channel 32) through a shared services agreement (SSA) with owner SagamoreHill Broadcasting. KCBD's studios and transmitter are located in South Lubbock near the interchange of I-27 and Slaton Highway.
KCBD-TV signed on the air on May 10, 1953 as the second television station in Lubbock, after KDUB-TV (now KLBK-TV). It was owned by a group headed by Joe Bryant, owner of KCBD radio (AM 1590). For a short time thereafter, Jim Reese was a broadcaster on KCBD. KCBD was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color. From 1968 to 1983, KCBD-TV also operated KSWS-TV (channel 8) in Roswell, New Mexico as a repeater or satellite station. The Roswell station is now KOBR, a semi-satellite of Albuquerque NBC affiliate KOB.
Bryant sold both KCBD and KSWS to State Telecasting Company of Columbia, South Carolina in 1971; at the same time, WUSN-TV in Charleston, South Carolina was also purchased, and STC decided to re-call that station WCBD-TV to coordinate with KCBD. The radio station was spun off to separate owners who changed the calls to KEND (at the then-END of the radio dial). It is now KDAV. State Telecasting sold the station to Caprock Broadcasting in 1983.
In early 1984, KCBD retired the Eyewitness News branding and the "11 KCBD-TV" logo in favor of the News 11 branding (see below) that it would use until around late 1993 or early 1994. In place of the "11 KCBD-TV" logo that they had used since the early 1970s, they introduced a new logo that featured a graphic of the outline of Texas with an "11" placed about where Lubbock would lay on that outline. The "11" would be to the right of and slightly above the "KCBD." In 1991, they would modify the logo, retiring the Texas outline while retaining the "KCBD11" logo. They would gradually phase it out over the second half of 1993 and first half of 1994 as they jettisoned the News 11 branding in favor of the current NewsChannel 11 branding. Caprock Broadcasting sold the station to the Holsum bakery in 1986. Holsum sold KCBD to Cosmos Broadcasting, the broadcasting arm of South Carolina-based insurer Liberty Corporation, in 2000. Liberty exited the insurance business later that year, bringing the Cosmos stations directly under the Liberty banner. Liberty merged with Raycom Media in 2006.
In May 2002, KCBD became the first station in the Lubbock market to begin broadcasting a digital signal. Later that year, the station became the first to broadcast network programming in true High Definition.
Since 2002, Jeopardy! and Wheel of Fortune have aired on KCBD. Prior to that, they both aired on KLBK, although in late 1999, Wheel moved to KAMC. Live with Regis & Kelly had also aired on KAMC before moving to KCBD in 2004, though that show has returned to KAMC.
2015 plane crash into transmitter
Sale to Gray Television
On June 25, 2018, Atlanta-based Gray Television announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including KCBD and sister stations in nearby Amarillo KFDA-TV and KEYU, and Gray's 93 television stations) under Gray's corporate umbrella. The cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – will result in KCBD gaining a new sister station in the Odessa–Midland market as Gray plans to retain ownership of CBS affiliate KOSA-TV in exchange for selling fellow NBC affiliate KWES-TV (which will be sold to an independent company to comply with FCC ownership rules prohibiting common ownership of two of the four highest-rated stations in a single market, instead KWES and WTOL in Toledo, Ohio would be sold to Tegna Inc.). The sale was approved on December 20, and was completed on January 2, 2019.
On April 10, 2011, KCBD began broadcasting their newscasts in high definition.
KCBD's stability, especially in terms of its anchor staff, has contributed to its relative standing in the Lubbock media market. Since 1984, when it switched from the Eyewitness News branding to News 11 (one it would keep through about 1993 or 1994) KCBD's newscasts have routinely ranked #1 in the Lubbock market. Abner Euresti has been at the station since the mid-1970s when he anchored with Jane Prince. Euresti was paired with Karin McCay in 1980 under news director Carl Skip Watson (guiding light of the Lubbock food bank initiative) and have worked together since. Not far behind is chief meteorologist John Robison, who came to the station in 1983. Sharon Hibner Maines was the main anchor at cross town KLBK-TV from 1975-82 until she left for KAMC, where she would co-anchor the evening newscasts there until 1989. Between her departure from KAMC and her arrival at KCBD in 1996, she worked in public relations for Furr's Supermarkets. She resurfaced at KAMC and later came to KCBD. Maines, the wife of noted local musician Kenny Maines, is only one of a handful of media personalities (along with Texas Tech football color commentator John Harris, who served as KCBD's sports director from 1989–95; and current KAMC evening anchor Bryan Mudd, who served as a KCBD sports anchor in the late 1990s) to have anchored either news, sports, or weather at all of Lubbock's Big Three affiliates.
One-time weather anchor Clyde Robert "Bob" Stephens was founder of 99.5 FM KWGN in Abernathy, Texas. It was later called KWGO and is nowadays Lubbock's KQBR. Former sports anchor Bob Howell was a co-founder of a Texas oriented sports channel for cable that is now at the heart of the present day Fox Sports Southwest network.
KCBD broadcast Dr. Red Duke's syndicated medical reports to viewers on the South Plains for much of the 1980s and 1990s.
Starting with the 1990–91 season, KCBD-TV, in conjunction with Methodist Hospital, produced a weekly program titled Health Matters. Hosted by evening co-anchor and health reporter Karin McCay, the program focused on a single health-related topic and featured interviews with medical practitioners from a wide array of specialties. Airing Saturdays at 5 p.m., the program was telecast for the first half of the decade. The program can effectively be viewed as a long-form version of McCay's "Healthwise" segments that have appeared during the station's evening newscasts since the early 1980s.
- Eyewitness News (?–1984)
- News 11 (1984–1994?)
- NewsChannel 11 (1994?–2010)
- KCBD NewsChannel 11 (2010–present)
- Come Home to 11 (1986-1987; local version of NBC ad campaign)
- Come on Home to 11 (1987-1988; local version of NBC ad campaign)
- Come Home to the Best, Only on 11 (1988-1990; localized version of NBC ad campaign)
- Channel 11, The Place to Be! (1990-1992, local version of NBC ad campaign)
- It's A Whole New Channel 11 (1992-1993; local version of NBC ad campaign)
- The Stars Are Back on Channel 11 (1993-1994; local version of NBC ad campaign)
- The Most Watched News Team on the South Plains
- Coverage You Can Count On