TV Stations Wikia

KBLR, virtual channel 39 (UHF digital channel 20), is a Telemundo owned-and-operated television station serving Las Vegas, Nevada, United States that is licensed to the nearby unincorporated community of Paradise. The station is owned by the Telemundo Station Group subsidiary of NBCUniversal. KBLR's studios are located in the Neonopolis complex on Fremont Street in downtown Las Vegas, and its transmitter is located on Black Mountain near Henderson.

On cable, KBLR is available on Cox Communications channel 9 in both standard and high definition.


The station was founded in 1988 by Glenn Rose, an entrepreneur who found early success as a franchisee in Southern California of Nutrisystem and used the wealth from that effort to found KBLR, a station whose call letters were inspired by the initials of his wife. During its first two years of operation, it aired a schedule heavy on public domain movies and TV shows, professional wrestling, and programs no other Las Vegas stations wanted to air. With the lack of compelling programming (and three other independent stations, including Fox-affiliated KVVU-TV), KBLR struggled to carve a niche during its early existence, and went dark August 1, 1992.

In 1993, Rose sold the station to a partnership known as Summit Media. Scott Gentry would relaunch the station as the first full-power Spanish-language television station in Las Vegas, eventually taking on a Telemundo affiliation as time went on.

Sale to NBC[]

On February 23, 2005, NBC bought Telemundo affiliate KBLR from Summit American (formerly Summit Media also owns KQLL, KJUL) for $32.1 million. The sale was completed on May 24, 2005.

In August 2008, KBLR confirmed reports from the Las Vegas Sun and announced at the city council meeting that its studio facility would be moving to Neonopolis on Fremont Street, which is part of the Fremont Street Experience. The station's studios were first occupied on January 20 with full completion on February 22, 2009. KBLR began broadcast operations from the new facility that day at 4:45 a.m.

The station previously had a repeater in Reno, Nevada, K52FF (channel 52); this station has since gone dark, and its license canceled.

As a result of the sale to NBCUniversal, KBLR is the only network owned-and-operated station in the Las Vegas media market.

Technical information[]


The station's digital signal is multiplexed:

Subchannels of KBLR
Virtual Channel Physical RF Channel Video Aspect Short Name Programming
39.1 20.3 1080i 16:9 KBLR-DT Main KBLR programming / Telemundo
39.2 20.4 480i 4:3 TeleX TeleXitos
39.3 20.5 16:9 NBCLX Lx
39.4 20.6 4:3 COZI TV Cozi TV

Former Subchannels[]

The station's digital signal is multiplexed:

Former Subchannels of KBLR
Virtual Channel Physical RF Channel Video Aspect Short Name Programming
39.1 20.3 1080i 16:9 KBLR-DT Main KBLR programming / Telemundo
39.2 20.4 480i 4:3 TeleX TeleXitos
39.3 20.5 ION Ion Television
39.4 20.6 16:9 COZI TV Cozi TV

Analog-to-digital conversion[]

KBLR shut down its analog signal, over UHF channel 39, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 40 until August 22, 2018, at which point it was licensed to move to channel 20. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 39.

News operation[]

As the first full power Spanish station in Las Vegas, the station launched local news, at first at 6 p.m. and 11 p.m. during the week and then with weekend news.

As part of budget cuts at NBCUniversal, all Telemundo newscast production was shifted to the news hub in Dallas in 2007. In late 2010, most Telemundo stations restored locally produced news, but KBLR's newscasts continued to be produced elsewhere, this time to KTAZ in Phoenix, which utilized Las Vegas-area reporters and Phoenix-based anchor talent. The 6 p.m. program was presented live, while the 11 p.m. broadcast was pre-taped.

On June 30, 2014, KBLR debuted locally produced 6 p.m. and 11 p.m. newscasts, hiring more than a dozen new staffers including anchor Beatriz Moncayo and weather presenter Leticia Castro. The newscast was produced utilizing the technical resources of NBC affiliate KSNV (channel 3), owned by Sinclair Broadcast Group.

News team[]

  • Beatriz Moncayo - Anchor at 6:00pm and 11:00pm
  • Leticia Castro - Weather at 6:00pm and 11:00pm